Four Star Rating for Sales Program by UniversityOfHealthCare/UniversityOfBusiness

The Advanced Sales Skills Certificate Program received four stars for its "unrivaled content" and entertaining teaching of business and sales skills.

Los Angeles, CA (PRWEB) November 4, 2004 -- Foreword Reviews gave the UniversityOfHealthCare/UniversityOfBusiness Advanced Sales Skills Certificate Program a four-star book/CD review rating, saying that it had “matchless and comprehensive content.”

The program is a compilation of creative, practical business skills courses, often presented with humor, video, and stories.

The program has the following sections, which are also available individually:
--Sales Body Language
--Sales Humor Delivery Skills 1
--Sales Humor Writing Skills 1
--Laugh and Learn Sales Letters 1
--Laugh and Learn Sales Time Management
--Laugh and Learn Sales Territory Management
--Internet Searches
--Writing Clearly

Many of the courses address the issues of establishing rapport with business partners, whether by humor or by serious, well-written letters and materials.

One of the authors of the series, Bruce Gordon, is a former Hollywood joke and screen writer and production specialist. He applies the secrets of these professions to business situations in a creative and enlightening manner. He also has a degree in economics from UCLA. The other author, Daniel Farb, M.D., also has a management degree from UCLA, experience in management, and experience in literature, journalism, theatre, and film. The two authors fuse skills from many areas of endeavor into a fascinating series that teaches the development of practical skills.

The Laugh and Learn Series uses the mistakes of bumbling pharmaceutical representatives and their managers to teach with humor how to and how not to do things.

Internet Searches teaches the businessperson to use the Internet more effectively to perform searches relevant to a task.

All parts of the program have interactivity and enable the production of a certificate upon successful completion of each course. This is useful for corporations assigning the courses and for job seekers to demonstrate their skills.

The CEO of the company, Daniel Farb, M.D., said, “This is much more than a how to close routine sales book. We aim at teaching skills that will take the businessperson or salesperson to a higher level of performance.”

This program is available in the following formats:
--Web-based on the UniversityOfHealthCare website at www.uohc.com/courseentry.htm
--CD-ROM or Manual/CD-ROM combination (including a library edition) at www.atlasbooks.com/uohc
--Group licensing for a corporate Learning Management System

The unabridged review is reprinted below.

UniversityOfHealthCare is a total e-learning solutions provider for management and healthcare. Its services include implementation of a learning management system, consulting, hundreds of web-based courses, and manual and CD publishing. For example, it has unique series on Bioterrorism, JCAHO and OSHA compliance, HIPAA training, Leadership, Pharmaceuticals, and much more.

The UniversityOfHealthCare website is www.uohc.com and the CD catalog is at www.uohc.com/CDROMs.htm. That page has a link to slide shows of screen shots from the courses. Group sales: sales@uohc.com.

Contact:
The Team at UniversityOfHealthCare
321 N. Larchmont Blvd., Suite 715
Los Angeles, CA 90048
For appointments with the CEO: Call Judy at 866-864-2266

The Review
With matchless and comprehensive content surpassing that of many textbooks on the topic, Advanced Sales Skills Certificate Program Manual and CD authors Farb and Gordon bring in both the serious and humorous side of sales and business situations. The book and CD span 1260 pages; a visual learner may be frustrated that the two do not follow each other in content and by the fact that there is no provision to print selected CD pages.

As the authors state, the book on how to influence business decision-makers supplements the Certificate Program included in the CD provided. One of the most in-depth sections addresses the importance of using humor in communication. "Sales Humor Delivery Skills" and "Sales Humor Writing Skills" use fictional pharmaceutical salespeople and sales managers to demonstrate the wrong and the right way to deliver sales presentations, including any written correspondence. To understand the body language and the cues a prospect gives a salesperson, the CD with video and sound, animation, and elaborate illustrations, enhances the presentation.

Another useful section is "Internet Searches." Complete with a description of search engines, subject directories, and metasearch gateways are instructions on how to search, how to evaluate web resources, and how to troubleshoot a web search finding. The only thing missing in this section is a direct and specific connection to using this tool in the context of selling.

The book portion of "Internet Searches" is fourteen pages long. There are many in-depth opportunities in both the book and in the CD to tailor examples to selling and sales related searches. The authors state this section, “is geared toward sales and marketing in the health care professions,” and go further to clarify that the techniques described will help anyone find anything. In fourteen pages, there are six general health care examples. The addition of a broader example would lend more specificity to an otherwise thorough section on these useful Internet skills.

In the unrivaled content of Advanced Sales Skills Certificate Program Manual and CD readers have the opportunity to use the CD as a script to follow. By doing so they should acquire useful sales skills. A test to certify their understanding, and the subsequent printing of a certificate, offers the proof. -Patricia Weber

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